Winner of the 1983 National Book Award! "...a perfectly marvelous book about the Queen of Sciences, from which one will get a real feeling for what mathematicians do and who they are. The exposition is clear and full of wit and humor..." - The New Yorker (1983 National Book Award edition) Mathematics has been a human activity for thousands of years. Yet only a few people from t...(展开全部)

We tend to think of mathematics as uniquely rigorous, and of mathematicians as supremely smart. In his introduction to The Mathematical Experience, Gian-Carlo Rota notes that instead, "a mathematician's work is mostly a tangle of guesswork, analogy, wishful thinking and frustration, and proof ... is more often than not a way of making sure that our minds are not playing tricks....(展开全部)

Book Description The Museum Experience is the first book to take the "visitor's eye view" of the museum visit. It integrates the authors' original research with that from a wide variety of disciplines as well as museum and visitor studies ranging from science centers and zoos to art and natural history museums. Written in clear, non-technical style, The Museum Experience gives ...(展开全部)

Winner of the Pulitzer Prize. A study of the last 100 years of American history.

编辑推荐 Daniel J. Boorstin, one of America's great historians, focuses on American ingenuity and emergent nationalism in this middle book of the Americans trilogy, dealing with a period extending roughly from the Revolution to the Civil War. Like its two companion volumes, The National Experience is a sometimes quirky look at how certain patterns of living helped shape the charact...(展开全部)

Winner of the Bancroft Prize. "A superb panorama of life in America from the first settlements on through the white hot days of the Revolution." - Bruce Lancaster, Saturday Review

《Designing the Brand Experience》是一本汇聚全球品牌设计个案和创作理念。本书以商业性、实践性、案例性为基点，结合餐饮、服务、科技、交通、生活用品等领域，精选100多个具代表性的项目，从品牌定位、视觉设计、形象深化推广策略等方面，将设计方案与品牌理念相结合，叙述新兴品牌在市场经济中吸引眼球，以及经典品牌在竞争中长盛不衰的奥秘。

In The Ambiguities of Experience , James G. March asks a deceptively simple question: What is, or should be, the role of experience in creating intelligence, particularly in organizations? Folk wisdom both trumpets the significance of experience and warns of its inadequacies. On one hand, experience is described as the best teacher. On the other hand, experience is described a...(展开全部)